Overweight Health Bloggers Perceived as Less Reliable
A blogger’s weight affects her or his credibility with readers seeking food advice, according to a Cornell study published online and in a forthcoming print issue of the journal Health Communication.
The study revealed that when a blogger is overweight, as shown in the blogger’s photo, readers are far more skeptical of the information that blogger provides when compared with a thin blogger’s recommendations, even when the content is exactly the same.
The findings are increasingly important as more than half of smartphone users report that they use their device to look up health-related information, making the internet one of the top places people get informed about health issues.
Leave a comment
You must be logged in to post a comment.