Just a whiff of fried food may entice you to order a high-calorie meal. But breathe it in for longer than two minutes, and you’re more likely to be content with fruit.
A new study published in the Journal of Marketing Research finds ambient food scent can directly satisfy the belly. That’s because the brain doesn’t necessarily differentiate the source of sensory pleasure.
“Ambient scent can be a powerful tool to resist cravings for indulgent foods,” said lead author Dipayan Biswas, PhD, marketing professor at the University of South Florida College of Business. “In fact, subtle sensory stimuli like scents can be more effective in influencing children’s and adults’ food choices than restrictive policies.”
Excerpted from Science Daily