We are less likely to perceive smells of food that relate to a recent meal, helping us make choices about what to eat next.
Walking past a corner bakery, you may find yourself drawn in by the fresh smell of sweets wafting from the front door. You’re not alone: The knowledge that humans make decisions based on their nose has led major brands like Cinnabon and Panera Bread to pump the scents of baked goods into their restaurants, leading to big spikes in sales. But according to a new study, the food you ate just before your walk past the bakery may impact your likelihood of stopping in for a sweet treat – and not just because you’re full.
Scientists at Northwestern University found that people became less sensitive to food odors based on the meal they had eaten just before. So, if you were snacking on baked goods from a coworker before your walk, for example, you may be less likely to stop into that sweet-smelling bakery. The study, “Olfactory perceptual decision-making is biased by motivational state,” was published on August 26, 2021, in the journal PLOS Biology.
Excerpted from Sci Tech Daily