Does Your Food Only Look Healthy?
Food marketing is like magic. It can turn processed cereals into fonts of fiber, sugary drinks into fruit, and plastic bottles of water into hydration products. Here are 9 examples. All capitalize on at least one strategy from the food marketers’ playbook to look healthier than they are.
1. Food marketing strategy: Get a Greek-yogurt health halo – Clio Yogurt Dipped Strawberry Banana Mini Greek Yogurt Bars have some yogurt, but it’s mixed with cane sugar (5 grams) and saturated palm kernel oil, plus about a dozen other ingredients like dry milk, whey protein, tapioca dextrin, yogurt powder, xanthan gum, and soy lecithin. If you’re looking for yogurt, you can do better. Much better.
Each 70-calorie mini Clio bar has just 3 grams of protein and 33 milligrams of calcium. That’s far less than you’d get from the real deal: A 70-calorie serving of plain Fage 2% (low-fat) Greek Yogurt has three to four times as much protein (10 grams) and calcium (120 mg).
Excerpted from Center for Science in the Public Interest
