Why Do We Eat Unhealthy Food Despite Knowing Better?

Consumers seem confident in their ability to identify healthy foods and understand that what they eat directly influences their overall health. Even so, new data shows that the average American adult has an unhealthy diet, according to the May Consumer Food Insights Report (CFI).

The survey-based report from Purdue University’s Center for Food Demand Analysis and Sustainability (CFDAS) assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Purdue experts conducted and evaluated the survey, which included 1,200 consumers across the U.S.

The May edition explores consumer perceptions of and preferences for healthy foods. CFDAS conducted last month’s survey during a national media discussion that spotlighted issues related to health and the use of GLP-1 for weight control and blood-sugar regulation.

Excerpted from Purdue University

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